Our IN-House Branding Department
Whilst branding is crucial for creating maximum awareness of your logo, it’s how you brand that takes a great product and transforms it in a way that leaves a lasting impression.
A printing process that involves ink being transferred from an engraved metal plate onto a product via a silicone pad, creating an image on the product. Each colour is applied separately but the detail in the print can still be excellent.
Heat-transfer printing uses heat to transfer an image from wax to an object. Heat-transfer printing works with pre-printed images on a single wax sheet or produce printed-on-the-fly images made by layering wax dye onto an object.
A process whereby a logo is exposed onto a mesh screen, with the blank areas coated with an impermeable substance. Ink is then placed onto the screen and a squeegee pushes the ink through the screen in the areas where the logo has been imposed.
Done by a digital full-colour printer which is fitted with special inks. The logo is printed onto a special transfer paper and cut to the correct shape. The logo is then placed onto the product and heat is applied, causing the inks to migrate from the paper onto the product.
Debossing creates an indentation in the stock, achieving an effect opposite to embossing. The metal die is stamped on to the front of the paper or cardstock to create a depressed area and will not leave a mark on the other side of the stock if a thicker paper is used.
Embossing adds an elegant effect to your printed projects by creating a raised design. This is done by using a metal die, which is applied from underneath the stock. Keep in mind this leaves a mirrored indentation of the embossed area on the other side of the stock.
A logo is burned into the product with a laser. The laser “burns” the top layer of the product off and reveals the layer beneath. If the layer beneath is a different colour to the top layer, when engraved, the bottom layer’s colour is exposed. With the top layer being “burned off”, it is a permanent method and the tonal shades make it an upmarket, subtle choice.
A digital image is printed onto a special transfer paper and the product is treated with a chemical before the logo is applied. The transfer paper is then placed onto the product, transferring the ink from the paper onto the product. At this stage the branded product is treated with a sealing chemical to ensure permanency of the logo.
Provides for the application of full-colour logos directly onto the product. By using specifically engineered jigs, a specialised digital printing head transfers UV-cured ink onto flat or slightly curved surfaces with photo-print quality.
Similar to debossing except that a thin foil is pressed into the product to create a colour. Even though heat and pressure are applied, they are applied in lesser volume than during debossing and therefore the impression is not as deep.
Stickers are digitally printed on an adhesive vinyl in full-colour and then cut to the required shape and size. The stickers are coated with a polyurethane resin to give a three-dimensional appearance.
Embroidery is branding with designs stitched in strands of thread. Driven by computers that read digitized embroidery files, embroidery machines automatically create a design on the product in the form of the logo that was input into the machine.
Make a statement that can’t be ignored with full-colour, digitally branded Belly Bands. A superb way to ensure enhanced visibility for your brand, they are perfect for adding a finishing touch to notebooks, that catch people’s attention.